Personal Brand Management Proposal
Build your presence as a leader in your field. We interview you, turn your thinking into content, and publish it under your name.
How We Work
Six steps that turn your expertise into a public record of it, without adding hours to your week.
A deep session on your background, expertise, opinions and goals. We come out of it with a positioning statement and a content plan.
We interview you on a set cadence to extract insights, stories and positions. You talk, we write.
Posts, articles and video content produced under your name. Nothing publishes without your approval in the first month.
Consistent posting, plus commenting and connecting on your behalf to grow the audience that matters.
We identify and pitch you for podcast appearances, speaking engagements and media coverage.
Monthly reporting on reach, engagement, profile views and inbound opportunities.
Services and Specialties
Six areas of your public presence. The depth and the volume are what change by tier.
A written positioning statement and voice guide so every post sounds like you and points in one direction.
Recorded sessions on a set cadence where we pull the stories, frameworks and opinions worth publishing.
Posts and long-form articles written under your name from your own material, not generic thought leadership filler.
Recorded video sessions at Authority and above, cut into short-form clips that carry your face and voice.
Commenting, connecting and conversation on your behalf, aimed at the people who matter to your career.
Podcast appearances, speaking slots and media coverage identified and pitched, with prep material when you land them.
Retainer Tiers
Every tier is built around interviews with you. The publishing volume and the pursuit of opportunities are what change.
Establish your foundation.
Leaders who need a professional digital presence but are not ready for aggressive thought leadership. Best for those who want to be findable and credible when prospects search their name.
Build thought leadership.
Leaders ready to actively build thought leadership and industry presence. Best for executives who want to be known as the expert in their field.
Full personal brand management.
High profile leaders who need comprehensive personal brand management. Best for executives at larger organizations where personal and company brand are deeply intertwined.
All tiers are monthly retainers with a 6 month minimum. Personal brand results compound and do not appear in one month.
Tier Comparison
A side by side view of publishing volume, video cadence and how actively we pursue opportunities for you.
| Deliverable | Presence | Authority | Executive |
|---|---|---|---|
| Content | |||
| LinkedIn profile optimization | Included | Included | Included |
| Professional headshots | One-time | One-time | One-time |
| LinkedIn posts per month | 4 | 8 | 12+ |
| Long-form articles per month | No | 1 | 2 |
| Content calendar and strategy | Included | Included | Included |
| Video | |||
| Video content session | No | Quarterly | Monthly |
| Short-form clips per month | No | 4 | 8+ |
| Growth | |||
| Engagement strategy | No | Included | Included |
| Speaking engagement pursuit | No | No | Active |
| PR and media outreach | No | No | Included |
| Support | |||
| Review monitoring | Strategy | Strategy | Managed |
| Crisis communication support | No | No | Included |
| Dedicated brand manager | No | No | Included |
| Strategy calls | Monthly | Monthly | Weekly |
| Monthly investment | $2,500/mo | $3,800/mo | $5,500/mo |
Add-Ons
Recurring add-ons roll into your monthly retainer invoice. One-time add-ons are invoiced separately when they are used.
Recurring Monthly
One-Time Projects
Scope of Work
This only works if you show up for interviews. Everything after that is ours.
Timeline
Your profile is rebuilt and your first posts are live inside 30 days.
Intake reviewed, discovery session held, positioning statement and content plan delivered.
LinkedIn profile rebuilt, headshots taken, first interview conducted.
First posts published under your name. You review everything in month one.
Regular interviews, publishing on schedule, engagement, opportunity pitching, monthly reporting.
Intellectual Property and Ownership
Everything published under your name is yours: posts, articles, video, headshots and the positioning work behind them.
You retain perpetual, irrevocable rights to publish, edit, distribute and repurpose everything we produce, with no restrictions.
No ongoing licensing fees for anything Adode Media produces. Once delivered, it is yours to use in any context, including after the engagement ends.
Adode Media retains the right to reference you as a client and use select work in our own portfolio and marketing.
Get Started
Pick a package, select any add-ons, then send the form. We will follow up within one business day to schedule your kickoff call.