Branding and Design Proposal
Because how your brand looks should match how good your business actually is.
How We Work
Six steps so the brand does not just look different, it positions differently.
We study your market, your audience and your competition so the brand does not just look different, it positions differently.
We define your mission, core messaging and the emotional impact you want, so every visual and verbal choice has a reason behind it.
Moodboards capturing personality, color, typography and imagery. You choose the direction before any design work begins.
Concepts explored and refined until one mark carries your values.
Final package: logo files, color palette, typography system, iconography and visual libraries, unified and organized.
A style guide so your brand stays consistent everywhere, whoever is using it.
Services and Specialties
Six areas of the work. Which of them you get depends on the tier you pick.
Market and competitor research, mission and messaging, and the positioning statement every later choice is measured against.
Concepts, refinement rounds and a final mark delivered as a full suite: primary, secondary, submark and favicon.
A complete palette with usage rules and a typographic hierarchy, specified so anyone can apply them correctly.
A written guide covering logo usage, spacing, color, type, imagery and voice, sized to the tier you choose.
Stationery, social templates, presentation decks and marketing collateral built in the new system.
Every final and source file organized and delivered in every format you will need, with a walkthrough.
Project Tiers
All three are one-time projects. The difference is how much of the system you get and how much strategy sits behind it.
Professional brand basics.
New businesses or those with outdated logos needing a professional refresh. Best for startups or companies under 5 years old that need foundational brand elements to look credible.
Complete brand system.
Established businesses rebranding or expanding. Best for companies with 5 or more years that need a cohesive brand system across all touchpoints to support their growth.
Full brand overhaul.
Multi-location businesses, mergers, or organizations launching new service lines. Best for companies making a significant strategic shift that requires comprehensive brand repositioning.
All packages are one-time projects. 50% due on signing and 50% on final delivery. Timeline begins when your intake form and any existing assets are received.
Tier Comparison
A side by side view of strategy depth, identity scope and collateral.
| Deliverable | Brand Foundation | Brand Identity | Brand Transformation |
|---|---|---|---|
| Strategy | |||
| Brand discovery session | No | Included | Included |
| Competitor analysis | No | Included | Included |
| Brand strategy workshop | No | No | Included |
| Positioning framework | No | Messaging framework | Full positioning strategy |
| Voice and tone guidelines | No | No | Included |
| Identity | |||
| Logo concepts | 3 | 5 | 5 |
| Revision rounds | 2 | 3 | 3 |
| Logo suite | Primary only | Primary, secondary, submark, favicon | Full suite |
| Color system | Palette | Full system with rules | Full system with rules |
| Typography | Selection | System | System |
| Brand guidelines | 1 to 2 pages | 8 to 12 pages | 20+ page brand book |
| Collateral | |||
| Business cards | Included | Full stationery suite | Full stationery suite |
| Social media graphics | Profile graphics | 6 templates | 6 templates plus collateral |
| Email signature | No | Included | Included |
| Marketing collateral templates | No | No | Included |
| Presentation template | No | No | Included |
| Signage guidance | No | No | Included |
| Delivery | |||
| Launch support | No | No | Included |
| Timeline | 3 to 4 weeks | 5 to 6 weeks | 8 to 10 weeks |
| Investment | $3,500 one-time | $7,500 one-time | $15,000 one-time |
Add-Ons
Branding is a project service, so every add-on here is one-time and is invoiced with the project.
One-Time Projects
Scope of Work
One voice on feedback keeps the timeline honest. That is the main thing we need from you.
Timeline
Phase windows compress at Foundation and extend at Transformation.
Intake reviewed, discovery session, competitor analysis, brand strategy drafted.
Moodboards and visual direction presented. You choose one to develop.
Logo concepts, refinement rounds, color and typography systems.
Collateral, templates, stationery and the guidelines document.
Organized file delivery, a walkthrough of the guidelines, and launch support at Transformation.
Intellectual Property and Ownership
All final logo files, source files, color and typography specifications and guidelines documents are transferred to you outright on final delivery.
You retain perpetual, irrevocable rights to publish, edit, distribute and repurpose everything we produce, with no restrictions.
No ongoing licensing fees for anything Adode Media produces. Once delivered, it is yours to use in any context, including after the engagement ends.
Adode Media retains the right to reference you as a client and use select work in our own portfolio and marketing.
Get Started
Pick a package, select any add-ons, then send the form. We will follow up within one business day to schedule your kickoff call.