Foundation Kit

The Core Videos Every Practice Needs Underneath Everything Else They Post

The three foundational videos every practice needs, whether you are just opening or you have been posting for a while without a real content base. Captured in a single onsite shoot, ready to pin and publish.

How We Work

One Shoot. Three Pieces. A Real Foundation.

Whether you are just opening or you have been posting for a while without a real content base, a practice needs a few core pieces underneath everything else. The ones that help patients find you and feel like they already know you before they call.

01

We Plan Before We Shoot

A pre-production call to align on your goals, your tone, and exactly what to capture. You get scripts and shot lists before the day, so nothing is improvised.

02

We Capture It All in One Visit

All three videos come from a single three-hour onsite shoot at your practice. One day of your team's time, handled by a producer and videographer who direct the room.

03

We Hand You Ready-to-Publish Pieces

Final videos in vertical and horizontal, plus edited stills for your website. Three coordinated pieces you can pin to your profiles and publish the week they land.

The Kit

Everything Your Foundation Needs, in One Package

Three coordinated videos and the stills to support them, all from one onsite shoot. The base that everything else you post stands on.

The Kit

Foundation Kit

$1,750 one-time

Three foundational videos that give a practice its three pinned social posts and core website content, from a single onsite shoot. The base that everything else you post stands on.

  • Practice walkthrough video covering the space, reception, exam rooms, and signature features
  • Who we are and our why video telling the practice's story and mission
  • Provider introduction video, a warm, professional intro to the lead provider
  • One 3-hour onsite shoot at the practice
  • Pre-production call to align on goals, tone, and what to capture
  • Scripts and shot lists provided before the shoot
  • One revision round per video
  • Final delivery in vertical and horizontal, platform-ready
  • Edited stills from the shoot for website use
Optional Add-Ons

A Few Ways to Round Out the Day

Both of these happen on the same shoot day, so there is no extra visit. Add whichever ones fit your practice.

One-Time Projects

Additional Provider Bio Reel

$450/provider

A 60-second introduction video for each additional provider. Bio, credentials, and what patients can expect.

0
$0

On-Set Makeup

$250/person

Professional makeup artist on shoot day. Recommended for providers appearing on camera.

0
$0
Scope of Work

What We Deliver, End to End

A clear breakdown of how the Foundation Kit comes together, from the first call to the final handoff.

Phase 1

Pre-Production

Diagnostic review of any existing brand assets you have
Roadmap and shot list for the three core videos
Scripting for each video, sent ahead of the shoot
Scheduling and onsite coordination
Phase 2

Production

Producer plus videographer onsite at your practice
Professional lighting and audio setup
Direction for on-camera providers, so the room feels easy
All three videos captured in one 3-hour visit
Phase 3

Post-Production

Editing and color across all three videos
Captions for sound-off viewing
Platform-ready exports for social and web
Photo editing on selected stills from the shoot
Phase 4

Delivery

Vertical and horizontal exports of every video
Edited stills packaged for your website
Clean asset handoff, organized and ready to publish
One revision round per video before final delivery

What's Included

The project covers a 3-hour onsite shoot and one round of revisions on each video, so everything lands the way you want it. If you would like more time on set or additional pieces, we are glad to add them. We will scope and price that together before the shoot, so there are no surprises on the day.

Ownership

You Own Everything We Make

Full Ownership to You All produced videos, source files, and edited stills are your exclusive property, transferred to you on delivery.
Perpetual License You hold a perpetual, worldwide, royalty-free right to publish, distribute, and repurpose everything with no restrictions.
No Royalties or Licensing Fees No ongoing fees for any content we produce. Once it is delivered, it is yours to use in any context, forever.
Adode Portfolio Rights Adode Media retains the right to reference you as a client and feature select pieces in our own agency portfolio.
Timeline

From Signing to Assets in Hand

A tight path built around a 7-business-day turnaround once we wrap the shoot.

Step 1 Within ~3 days of signing

Pre-Production Call

We meet to align on goals, tone, and what to capture. You receive scripts and shot lists for all three videos ahead of the shoot.

Goals and tone call Scripts provided Shot lists provided
Step 2 Within ~2 weeks

Onsite Shoot

A single 3-hour visit to your practice. Our producer and videographer handle lighting, audio, and direction so your team can simply show up.

3-hour onsite shoot Lighting and audio On-camera direction
Step 3 Within 7 business days of the shoot

First Cuts Delivered

Edited first cuts of all three videos, color, captions, and platform-ready exports, plus your edited stills for review.

Editing and color Captions Edited stills
Step 4 After your feedback

Revision and Final Handoff

One revision round per video, then final delivery in vertical and horizontal with a clean, organized asset handoff.

One revision round Vertical and horizontal Asset handoff
After the Foundation

The Foundation Is the Start, Not the Finish

The Foundation Kit gives your practice the core pieces everything else stands on. Once those are live, a monthly retainer is how we keep the momentum going with fresh content as your practice grows. No pressure today. It is just a conversation worth having once your foundation pieces are out in the world.

Ready to Get Started

Confirm Your Selection

Submit the Foundation Kit and any add-ons below. We will follow up with your contract and next steps within one business day.

Please fill in all required fields and select the Foundation Kit before submitting.

You are all set.

We will follow up with your contract and next steps within one business day.

Submitting this form is not a binding agreement. We will send a contract to review and sign before any work begins.

Your Investment
Select the Foundation Kit to see your investment summary.

Foundation Kit

$1,750

Add-Ons

Georgia exempts services from sales tax. No tax is added to your invoice.