Paid Advertising Proposal
Campaigns built on your unit economics, not on vanity metrics. We manage the platforms, produce the creative, and report on what it actually cost to acquire a customer.
How We Work
Five steps that keep spend accountable. We do not launch into a blind account.
Before we spend anything we establish what a customer is worth to you, what you can handle, and what a lead has to cost for this to work.
Conversion tracking, pixel and tag installation, and call tracking configured and verified. We do not launch into a blind account.
Campaign structure, audience research, ad copy and creative, then launch with a controlled budget while the platform learns.
On-site shoots on a regular cadence so creative stays fresh. Fatigue is the most common reason a working campaign stops working.
Daily monitoring on bids, budgets, placements and creative. Monthly reporting on spend, leads and cost per acquisition, with a strategy call.
Services and Specialties
Six areas of the account we own. Every tier draws from these, the platform coverage and creative volume are what change.
Account architecture built around your services and margins, with budgets allocated to the campaigns that can actually return.
Search terms, in-market segments, lookalikes and exclusion lists researched before launch, then refined against real performance.
Static and video ad creative produced from on-site shoots at Growth and above, so your ads use your own people and space.
Pixels, conversion actions, call tracking and server-side setup where required, so every lead is traceable to a campaign.
Conversion focused pages built for the campaigns that need them, tested against the offer and the audience.
Spend, leads and cost per acquisition in one monthly report, with a call to decide budget shifts for the next month.
Management Tiers
These are management fees. Your ad spend is paid directly to the platforms and is separate from what you see here.
Start your lead engine.
Businesses new to paid advertising or testing digital lead generation. Best for companies spending $2,000 to $5,000 a month on ads who need a foundation on a single platform.
Scale with fresh creative.
Established businesses ready to scale lead generation with professional creative. Best for companies spending $5,000 to $15,000 a month who want multi-platform coverage and video content.
Full-funnel domination.
High growth businesses dominating their market. Best for companies spending $15,000 to $30,000 or more a month who need full-funnel management with consistently fresh creative.
Management fee only. Ad spend is paid directly to Google, Meta and any other platform, and is not included in these prices. 6 month minimum commitment.
Tier Comparison
A side by side view so you can match the tier to your spend level and creative needs.
| Deliverable | Launch | Growth | Scale |
|---|---|---|---|
| Platforms | |||
| Recommended ad spend | $2K to $5K | $5K to $15K | $15K to $30K+ |
| Google Ads | Either one | Included | Included |
| Meta Ads | Either one | Included | Included |
| LinkedIn Ads | No | No | Included |
| YouTube and Display | No | No | Included |
| Google Local Service Ads | No | Where applicable | Where applicable |
| Creative | |||
| On-site creative shoot | No | Half-day, every 2 months | Half-day, monthly |
| Video ad variations | No | 4 to 6 | 8 to 10 |
| Static creative | Included | Included | Included |
| Ad copy variations | Up to 4 | Ongoing | Ongoing |
| Conversion | |||
| Landing pages | Recommendations only | 1 custom | Up to 4 custom |
| Retargeting | No | Included | Included |
| A/B testing | No | Included | Included |
| Advanced segmentation | No | No | Included |
| Measurement | |||
| Conversion tracking | Included | Included | Included |
| Call tracking | No | Included | Included |
| CRM integration | No | No | Included |
| Attribution modeling | No | No | Included |
| Time to launch | 2 to 3 weeks | 3 to 4 weeks | 4 to 5 weeks |
| Monthly management fee | $1,500/mo | $3,500/mo | $6,000/mo |
Add-Ons
Recurring add-ons roll into your monthly management invoice. One-time add-ons are invoiced separately when they are used.
Recurring Monthly
One-Time Projects
Scope of Work
Paid media only works when leads get answered. Here is the split.
Timeline
Tracking is built before traffic runs. That order is not negotiable.
Intake form reviewed, unit economics established, account and platform access granted.
Pixel, tag and conversion tracking installed and verified. Call tracking configured.
Audience research, campaign structure, ad copy and creative production. First shoot at Growth and above.
Campaigns go live with a controlled budget through the platform learning phase.
Daily optimization, creative refresh cadence, monthly reporting and strategy calls.
Intellectual Property and Ownership
All ad creative, copy, landing pages and tracking configurations produced under this agreement are your exclusive property upon delivery.
You retain perpetual, irrevocable rights to publish, edit, distribute and repurpose everything we produce, with no restrictions.
No ongoing licensing fees for anything Adode Media produces. Once delivered, it is yours to use in any context, including after the engagement ends.
Adode Media retains the right to reference you as a client and use select work in our own portfolio and marketing.
Get Started
Pick a package, select any add-ons, then send the form. We will follow up within one business day to schedule your kickoff call.