Podcast Growth & Sponsorship Partnership

Turn an established show into a sponsor-ready growth engine

A four-tier partnership for podcasts that already have traction. Choose strategic positioning, full-service production, sponsorship infrastructure, or the full partnership that bundles everything at 15% off.

How We Work Together

A predictable monthly rhythm

Every engagement starts with a diagnostic, then runs on a five-step monthly cycle so you always know what is happening, what is next, and what is landing.

01

Diagnose

Audience assessment, current analytics review, and a clear read on what is working, what is not, and what to change before any new content gets made.

02

Strategy

Monthly planning session. What are we making, who is it for, what does it need to do? Decisions get pressure-tested before any spend.

03

Capture

Studio recording at our Atlanta studio or on-location at your space, with BTS content baked into the shoot day so nothing is wasted.

04

Edit & Package

Episode edits, SEO-optimized titles, thumbnail direction, and short-form clips cut from new footage. Packaged for discovery, not just delivery.

05

Distribute

Upload, show notes, scheduled publishing, and cross-platform clip rollout. Every episode goes everywhere it needs to go.

06

Review

Performance review, retention analysis, and a written recap of what to repeat and what to adjust next month. Quarterly recalibration as a system.

Choose Your Engagement

Four ways to partner with us

Each tier is a complete engagement on its own. Most teams scale into the Full Partnership once production and monetization need to move in parallel.

01

Consulting

Position first.

$2,500 /month
6-month minimum
  • Audience assessment grounded in current analytics
  • Defined audience persona and show positioning
  • Monthly working sessions with the strategist
  • Format, hook strategy, episode title and thumbnail direction
  • Competitive research on adjacent shows
  • Quarterly written review and strategy recalibration
02

Production

Show up every week.

$8,500 /month
Month-to-month
  • 4 full episodes produced monthly
  • Studio recording with BTS content captured
  • SEO-optimized titles, descriptions, thumbnails
  • 16 short-form clips for Reels, Shorts, and TikTok
  • Uploads, show notes, and scheduling handled
  • Monthly performance report
  • Studio or on-location production
03

Marketing & Sponsorship

Get sponsor ready.

$3,500 /month
6-month minimum
  • Dedicated podcast newsletter and email funnel build
  • Audience persona, show one-sheet, sponsor media kit
  • Vetted sponsor target list with contact intel
  • Custom sponsor decks, rate cards, outreach templates
  • Monthly sponsor outreach waves and tracking
  • Monthly pipeline review with conversation reporting
04

Full Partnership

Production + Marketing, bundled.

$10,200 /month
Standalone: $12,000/mo
Save $1,800/mo (15% off)
6-month minimum
  • Everything in Production: 4 episodes, 16 reels, BTS
  • Everything in Marketing: email funnel, sponsor outreach
  • Sponsor-ready media kit and rate card
  • Monthly outreach waves with pipeline tracking
  • Production and revenue moving in parallel
  • Single point of contact across both tracks
At a Glance

Compare the four packages

Deliverable Consulting Production Marketing Full Partnership
Audience Assessment & Persona
Monthly Strategy Sessions
Episodes Produced Monthly 4 episodes
Short-Form Reels Monthly 16 reels
BTS Capture On Shoot Days
SEO Titles, Show Notes, Thumbnails
Email Funnel & Newsletter Build
Sponsor Media Kit & Rate Card
Monthly Sponsor Outreach Waves
Pipeline Tracking & Reporting
Commitment 6 months Month-to-month 6 months
Monthly Investment $2,500 $8,500 $3,500
Customize Your Engagement

Add-ons that scale with the show

Recurring add-ons roll into your monthly retainer. One-time projects are invoiced separately when delivered. Add or remove anything later without renegotiating the engagement.

Recurring Monthly

Billed with your retainer on the 5th of each month

Guest Management

$375 / episode

Guest sourcing, vetted shortlist, scheduling, prep notes, and post-release follow-up with episode reel and photos.

0
$0

Additional Social Media Reels

$65 / reel

Extra short-form clips on top of what is included in your tier. Captioned, sized for Reels, Shorts, and TikTok.

0
$0

Additional Episode Editing

$300 / episode

For shows publishing more than 4 episodes per month. Full edit, branded intro/outro, captions, and quality review.

0
$0

Email & Newsletter Management

$200 / send

Newsletter writing, design, scheduling, and send. Built around episode releases and audience-building hooks.

0
$0

LinkedIn Carousel Posts

$150 / carousel

Branded multi-slide carousels repurposed from episode insights. Designed for executive and founder audiences.

0
$0

Episode Blog Content

$50 / episode

SEO-optimized blog post per episode for the show website. Drives organic search traffic and feeds the email funnel.

0
$0

Extra Studio Recording Hours

$200 / hour

Additional studio time beyond what is included. Use it for batch recording, content sprints, or extended episodes.

0
$0

One-Time Projects

Invoiced separately when delivered

Custom Sponsor Landing Page

$1,500 one-time

Dedicated landing page for sponsor pitches with media kit, audience data, rate card, and a contact form built in.

$0

Quarterly Sponsor Pipeline Review

$750 / quarter

Deep-dive analysis of the sponsor pipeline: conversations opened, advanced, closed. Recommendations for the next quarter's outreach.

$0

Sponsor Outreach Sprint

$2,500 one-time

A focused 6-week outreach push: 30 vetted brands contacted, follow-up sequences, and a final pipeline handoff. Sits on top of any tier.

$0

Brand Voice & Positioning Workshop

$1,200 one-time

Half-day working session for the host and team. Output: a brand voice guide, positioning statement, and one-page show identity doc.

$0
Scope of Work

What gets delivered, phase by phase

Every active engagement runs the full monthly cycle below. Tier determines depth and scope, not whether the cycle happens.

01

Diagnose

  • Audience analytics review
  • Retention and drop-off analysis
  • Competitive show benchmark
  • Persona definition output
  • Quarterly written diagnostic
02

Strategy

  • Monthly planning session
  • Episode topic and hook development
  • Title conventions and thumbnail direction
  • Format and pacing recommendations
  • Async strategy support between sessions
03

Capture

  • Studio recording at our Atlanta studio
  • Or on-location capture at your space
  • Producer-led shoot direction
  • Multi-camera setup and audio engineering
  • BTS photo and video on shoot days
04

Edit & Package

  • Long-form episode editing
  • Branded intro and outro
  • Color grading and audio polish
  • Short-form clips cut from new footage
  • Custom thumbnails and SEO titles
05

Distribute

  • Upload to YouTube, Spotify, Apple Podcasts
  • SEO show notes and timestamps
  • Cross-platform clip rollout
  • Email and newsletter sends
  • Sponsor outreach waves (Marketing tiers)
06

Review

  • Monthly performance report
  • Retention and watch-through analysis
  • Email funnel and pipeline metrics
  • Recommendations for next month
  • Quarterly written recalibration

Intellectual Property & Ownership

You own what we make together

Every episode, clip, graphic, and asset produced under this engagement belongs to you outright. No licensing traps, no ongoing fees, no royalty structures.

Full Ownership to You

All raw footage, edited episodes, short-form clips, and branded assets transfer to your business with no restrictions.

Perpetual License

Use the content however and wherever you want, forever. No expiration, no platform restrictions, no usage caps.

No Royalties or Licensing Fees

You will never pay us a royalty or licensing fee for content we made for you. Once it is delivered, it is yours.

Adode Portfolio Rights

We retain the right to reference this work in our portfolio and case studies, with your approval on what we feature.

Timeline

From signed agreement to first deliverables

Most engagements deliver their first strategic output within 30 days of signing. Production tiers ship their first episode in week 4.

Phase 1 Days 1 to 5

Kickoff & Onboarding

Agreement signed, onboarding questionnaire completed, kickoff call with the strategic lead and operational point of contact. First-month calendar locked in.

Phase 2 Days 6 to 14

Diagnostic & Strategy Foundation

Audience analytics review, persona work, and competitive benchmarking. First strategy session held. Output: written positioning document.

Phase 3 Days 15 to 21

Production Setup or Marketing Build

Production tiers: studio booking, format design, first batch of recording prep. Marketing tiers: email funnel build, sponsor list compiled, pitch deck draft.

Phase 4 Days 22 to 30

First Deliverables Ship

Production tiers: first episodes recorded and edited, first clips published. Marketing tiers: first outreach wave sent, pipeline tracker live, media kit delivered.

Phase 5 Day 30 onward

Monthly Cycle Activated

The monthly Strategy, Capture, Edit, Distribute, Review rhythm runs in full. Performance reports delivered, quarterly written reviews scheduled.

Confirm Your Selection

Lock in your engagement

Pick the package and add-ons that fit, then share your details. We will follow up within one business day with a contract and onboarding next steps.

No payment is collected at this step. We will review your selection and send your contract within one business day.

Selection Received

Thank you. We will review your engagement and send your contract within one business day.

Your Selection Summary

Select a package above to see your summary here.

Recurring Add-Ons

One-Time Projects

Monthly Investment Recurring retainer $0
One-Time Total Invoiced separately $0

Production tier billed monthly on the 5th. Consulting, Marketing, and Full Partnership: first month due on signing, then billed on the 5th of each month for the duration of the agreement.