Video Marketing Proposal
Video that gives your business a face, a voice and a story. Filmed on-site, edited for every platform, and built to be reused.
How We Work
Six steps from strategy to reporting. Nothing on shoot day is improvised.
We identify your audience, your goals and the content opportunities that serve both brand and conversion, then map formats and messaging.
Every minute on camera is planned. Scripts and shot lists written before the shoot so nothing is improvised.
Your place of business, a local scene, or our Atlanta studio. We choose the location that builds context around your brand.
Filming, direction, lighting, audio and motion capture. You focus on being yourself.
Each video becomes social clips, blog content and email material. One shoot becomes weeks of marketing.
Views, engagement and conversions tracked, then used to refine format and distribution.
Services and Specialties
Six areas of production. The volume and the strategic layer are what change by tier.
Content planning, scripts, shot lists, wardrobe guidance and a locked schedule before anyone picks up a camera.
Full crew with lighting and audio at your location or our Atlanta studio, directed so the people on camera are comfortable.
Cuts, color, captions, licensed music, and animated graphics at Full Production, exported for every platform you use.
Every long-form piece cut into social clips formatted per platform, so one shoot day fills weeks of calendar.
Thumbnails, titles and descriptions optimized for YouTube, with full channel management at Full Production.
Views, watch time, engagement and conversions tracked and used to shape what gets filmed next.
Packages
Starter is a one-time project. Content Engine and Full Production are monthly retainers that deliver on a rolling cadence.
Project-based production.
Businesses that need 1 to 3 professional videos without an ongoing commitment. Best for specific projects like testimonials, facility tours or brand story videos.
Consistent video content.
Businesses using video as a core marketing channel. Best for companies that want a steady stream of professional video for their website, social media and ads.
Video-first marketing.
Organizations positioning video as their primary brand-building tool. Best for companies with aggressive growth goals who want maximum video content and platform presence.
Starter is a one-time project with no ongoing commitment. Content Engine and Full Production deliver on a rolling monthly cadence set during onboarding, with a 3 month minimum.
Tier Comparison
Note that Starter is a one-time project while the other two are monthly retainers.
| Deliverable | Starter | Content Engine | Full Production |
|---|---|---|---|
| Production | |||
| Structure | One-time project | Monthly retainer | Monthly retainer |
| Shoot days | 1 half-day | 1 full day per quarter | 2 full days per quarter |
| Scripting and pre-production | Included | Included | Included |
| Licensed music | Included | Included | Included |
| Output | |||
| Videos delivered | 1 to 3 | 4 to 6 per month | 8 to 12 per month |
| Short-form social cuts | No | Included | Included |
| Animated graphics and motion | No | No | Included |
| Brand story or documentary | No | No | Included |
| Video advertising creative | No | No | Included |
| Podcast video production | No | No | Included |
| Distribution | |||
| Thumbnail creation | No | Included | Included |
| Video SEO (YouTube) | No | Included | Included |
| YouTube channel management | No | No | Included |
| Strategy | |||
| Performance analytics | No | Included | Included |
| Strategy calls | No | Monthly | Monthly |
| Investment | $2,500 one-time | $3,500/mo | $6,000/mo |
Add-Ons
Recurring add-ons roll into your monthly retainer invoice. One-time add-ons are invoiced separately when they are used.
Recurring Monthly
One-Time Projects
Scope of Work
We plan and produce. You show up ready and approve on time.
Timeline
Starter finishes at delivery. Retainers roll into a monthly cadence from there.
Intake reviewed, content plan agreed, scripts and shot lists written and approved.
Location confirmed, schedule locked, talent and wardrobe guidance sent.
Filming with full crew, lighting and audio.
Editing, color, graphics, captions and exports. First cuts delivered for review.
Starter: revision and final handoff. Retainers: rolling monthly cadence begins.
Intellectual Property and Ownership
All finished videos, source footage and stills are your exclusive property, transferred to you on delivery.
You retain perpetual, irrevocable rights to publish, edit, distribute and repurpose everything we produce, with no restrictions.
No ongoing licensing fees for anything Adode Media produces. Once delivered, it is yours to use in any context, including after the engagement ends.
Adode Media retains the right to reference you as a client and use select work in our own portfolio and marketing.
Get Started
Pick a package, select any add-ons, then send the form. We will follow up within one business day to schedule your kickoff call.