Website & Services Proposal

Custom websites, content, and the infrastructure to run them

Custom website builds, content production, and marketing infrastructure for growing brands.

Our Approach

How We Build Brands

Every recommendation in this proposal connects back to what we found in your brand assessment and customer journey mapping. We build the foundation first, then layer in content and outreach.

01

Website

Your digital home base. Clear pathways for every audience, conversion-optimized, and built to grow with you.

02

Infrastructure

Email sequences, lead capture, guides, and resources that turn visitors and event attendees into engaged customers.

03

Content

Brand story videos, YouTube education content, on-site photography, and testimonials that tell your story authentically.

Website Packages

Three Tiers Designed to Match Where Your Brand Is Today

Select the package that fits your current needs and growth plans.

Platform options: WordPress, GoHighLevel, Wix or Framer

Foundation

A Strong Digital Presence

$10,500

One-time investment

A clean, professional site for brands that need a strong digital presence with clear messaging and basic lead capture.

  • Up to 7 custom-designed pages
  • Responsive design (mobile + desktop)
  • Basic SEO setup (meta tags, sitemap, schema)
  • 1 lead capture form with email integration
  • CMS training session for your team
  • Up to 2 rounds of design revisions
  • Content strategy guidance (client provides final copy)
  • 30-day post-launch support
Ideal For

Brands with one core audience, limited product offerings, and a need to establish credibility online.

Timeline: 6 to 8 weeks

Growth

Conversion-Focused Custom Build

$20,000

One-time investment

A full custom build for brands serving multiple audiences or needing e-commerce. Conversion-focused design with persona-based navigation and integrated email.

  • Everything in Foundation, plus:
  • Up to 15 custom-designed pages
  • E-commerce or booking/scheduling functionality
  • Persona-based navigation paths (up to 3 audiences)
  • Full on-page + technical SEO foundation
  • Blog or content hub setup
  • Email platform integration
  • Up to 3 lead capture forms or landing pages
  • Copywriting for all pages included
  • Up to 3 rounds of design revisions
  • 60-day post-launch support
Ideal For

Brands with multiple audience segments, product sales or subscription models, and a need for clear conversion paths per customer type.

Timeline: 10 to 12 weeks

Premium

Scale-Ready Digital Infrastructure

$40,000

One-time investment

For brands scaling into new markets or managing complex customer journeys. Advanced custom features, interactive tools, and infrastructure designed for portability.

  • Everything in Growth, plus:
  • Up to 25 custom-designed pages
  • Custom interactive tools (calculators, quizzes, assessments)
  • Resource hub or portal with gated content
  • Advanced e-commerce (subscriptions, bundles, membership tiers)
  • Custom integrations (CRM, booking, payment processors)
  • Multi-location or market-ready architecture
  • Analytics dashboard setup
  • Full copywriting, content strategy, and brand messaging
  • Up to 4 rounds of design revisions
  • 90-day post-launch support
Ideal For

Brands with expansion plans across multiple markets, complex product ecosystems, and a need for digital tools that actively support sales.

Timeline: 12 to 16 weeks

Compare Packages

See What Each Package Includes

Every package is built to grow with your business. Compare features side by side to find the best fit for your goals and budget.

Feature Foundation RecommendedGrowth Premium
Scope
Pages Up to 7 Up to 25
E-commerce Advanced
Audience Paths 1 primary Up to 3 + multi-market
Search & Visibility
SEO Basic Full + analytics
Blog / Content Hub
Lead Capture & Integration
Lead Capture 1 form Unlimited + gated content
Email Integration Included + CRM
Custom Tools Calculators, quizzes, portals
Content & Copy
Copywriting Guidance only All pages + messaging
Support
Revisions 2 rounds 4 rounds
Post-Launch Support 30 days 90 days
Timeline 6 to 8 weeks 12 to 16 weeks
Add-On Services

Build the Infrastructure That Makes Your Marketing Work

One-time project fees designed to be implemented per audience segment, so you invest as you grow.

Email & Automation

Email Nurture Sequences

Per Segment
$2,200per segment

Complete email infrastructure for one audience type. Welcome sequence (5-7 emails), post-action nurture (3-5 emails), and re-engagement series (3 emails). Includes branded templates, subject line strategy, and platform configuration.

Full buildout across 3 audience segments: $6,600 total

0
$0

Video Content Production

Brand Story Package

One-Time
$3,500one-time

1 brand story video (3 to 5 min), filmed on-site with pre-production planning. Includes music licensing and 2 social cut-downs (30 to 60 sec each).

$0

Content Capture Day

One-Time
$2,200one-time

Full day on-site (8 hours). 20+ edited brand photos and 3 to 4 short-form video clips (30 to 60 sec). Edited and delivered ready for use.

$0

YouTube Series

4 Videos
$4,8004 videos

4 educational videos (5 to 10 min each). Scripting, filming, and full editing. Thumbnails designed per video with SEO-optimized titles and descriptions.

$0

Testimonial Video

Per Video
$1,200each

Single customer or partner story. Filmed on location (1 to 2 min), edited with b-roll and branded graphics. Ready for website, social, and email.

0
$0

Resources & Content

Resource Kit by Audience

Per Segment
$1,800per kit

2 to 3 professionally written and designed resources tailored to a specific audience. Delivered in both digital and print-ready formats.

Full buildout across 3 audience segments: $5,400 total

0
$0

Infrastructure & Tools

Interactive Cost Calculator

One-Time
$2,500one-time

Custom-built tool showing real savings over time. Embeds directly into your website as a compelling conversion tool. Included with Premium website tier.

$0

Resource Hub Build

One-Time
$1,800one-time

Gated content library with downloadable guides, videos, and tools organized by audience. Captures leads in exchange for high-value resources.

$0

Event & Lead Capture System

One-Time
$1,500one-time

Post-event follow-up automation, QR code landing pages, lead tagging and routing by audience type. Integrates with your email platform.

$0

Media Kit & Partnership Materials

One-Time
$2,000one-time

Designed pitch deck for institutional partnerships, one-pager for organizations, media release templates, and partner onboarding packet.

$0
Scope

What We Handle vs. What You Own

Adode Media Delivers

Website strategy, design, and development
Brand story and video content production
Email sequence architecture and copywriting
Guides, resources, and downloadable assets
SEO foundation and technical setup
Lead capture systems and event follow-up tools
Photography and on-site content capture

You Manage In-House

Day-to-day social media posting
Community management and engagement
Content calendar and scheduling
Responding to comments and messages
Ongoing email sends (using templates we build)
Internal team coordination
Our Process

How Your Project Comes to Life

A structured, collaborative process designed to keep you informed and deliver results on schedule.

Week 1

Kickoff and Discovery

We align on goals, review your brand, and map out your target audiences. This phase sets the strategic foundation for everything that follows.

Kickoff call Intake form review Competitor analysis Audience mapping Brand audit
Weeks 2 to 4

Strategy and Wireframes

We define the sitemap, user flows, and page structures. You will see wireframes and a content outline before any design work begins.

Sitemap Page wireframes Content outline User flow mapping SEO keyword plan
Weeks 5 to 7

Design and Copywriting

Visual design concepts come to life alongside professional copywriting. You review and approve before we move into development.

Homepage design Interior page designs Page copy Revision rounds Final approval
Weeks 8 to 9

Development and Integration

Your approved designs are built into a fully functional, responsive website. We integrate forms, booking tools, email platforms, and any custom features.

Responsive build CMS setup Form integration E-commerce setup QA testing
Launch Week

Launch and Handoff

Final review, go-live, and a training session for your team. Post-launch support begins on day one so nothing falls through the cracks.

Final walkthrough Go-live CMS training Post-launch support begins

Timeline varies by package: Foundation 6 to 8 weeks, Growth 10 to 12 weeks, Premium 12 to 16 weeks.

Next Steps

Ready to Move Forward?

Select your package and any add-ons above, then submit the form below. You will receive an email with your invoice and contract.

Please fill in all required fields and select a package before submitting.

By submitting, you agree to be contacted by Adode Media regarding your proposal. Ensure you have selected all services you would like support with.

Selection Received

Thank you. We will review your selection and send your invoice and contract within one business day.

Your Proposal Summary

Select a package above to see your summary here.

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Add-Ons

Total Investment $0

Payment terms provided after selection. Projects $5,000+ split: 34% at start, 33% at 4 weeks, 33% at 8 weeks.